Stephen Chu
Concept Artist / Industrial Designer / BBQing Enthusiast
Renault Concept Coupe
A project exploring Renault’s re-entry to the American market. Inspired by life along the historic 101 coastal highway. Full design process covering brand strategy, market research, user scenario, 2D development sketches, and 3D development in 1/5 scale clay model.
Initial mood board
Scenario and Users
Brand values and Strategy
Vehicle Benchmark Packaging
Early Concept Sketches
Keyframe Digital Illustration
Design Render
Clay Modeling Process and Final Model
The Final Model!